Felipe Rocha was born in the suburbs of São Paulo, Brazil, where he broke his ankle six times between the ages of 7 and 12. Because he spent a good few months unable to leave home, Felipe began to draw. He still does.
After working in a few studios, he was invited to work at CUBOCC, a hybrid agency, producer and startup in Brazil. For three years, he worked with art direction and creative strategy for brands like Samsung, Kraft Foods, Unilever and Pepsico.